Before we cover why influencer marketing can boost business, we’ll go over what it is. Perhaps you have heard about influencer marketing on TV, social media platforms, or among your group of friends. It has had meteoric rise due to celebrities and the like. According to influencer marketing hub: “Influencer Marketing is a hybrid of … Read more
In the digital world, people and businesses(social media team) spend more time online. Consequentially, content posted a month a go or a year might be relevant, off-putting or controversial. However, you cannot simply remove negative comments posted on your site made by customers. Rather, businesses need to have a team set-up to address customer concerns … Read more
What is Online Reputation Management(ORM)? It is simply a way to improve the way customers view your brand. A byproduct of good online reputation management is building trust with customers. And, as a result, your company/brand will likely see more sales. Don’t get ORM and public relations mixed, they are not the same. Public relations … Read more
Social media analytic: the process of collecting unstructured data from various social media platforms and turning it into valuable insights that help businesses make crucial decisions. Social media analytic encompasses the use of data technologies, for example, data analysis, data mining, information interpretation. To ensure high performance on social media campaigns, utilize analytic; the data … Read more