Let’s face it—posting on social media without getting engagement feels like shouting into the void. You craft the perfect graphic, add a killer caption… and crickets. Sound familiar? Don’t worry, you’re not alone—and more importantly, you’re not out of options.
The truth is, engagement starts with conversation, and conversations start with the right questions.
This post delivers seven plug-and-play, high-converting questions that you can use today to get your audience commenting, liking, and DM-ing like never before. Plus, I’ll drop in some ready-made captions to make your life a breeze.
Why Questions Boost Engagement
Before diving into the list, here’s the deal: Social platforms like Instagram, Facebook, and LinkedIn reward engagement. More comments? More reach. More reach? More growth.
And guess what? Questions are a psychological trigger. They naturally prompt people to respond—especially if they feel seen, heard, or like they’ve got something to say. That’s where you win. While the engagement is the primary reason for asking questions on social media, there are other benefits. Social media prompts that encourage conversation also improve post reach, build connections, and can lead to valuable insights (Source: heyorca).
So, let’s get into the juicy stuff!
1. “This or That?” Questions
Perfect for: Stories, carousels, captions, polls
These are quick, easy, and low-pressure. People love making snap decisions without overthinking them.
Example Questions:
- Coffee or tea?
- Work from home or in the office?
- Night owl or early bird?
Plug-and-Play Caption:
“Let’s settle this once and for all… 💬 Which one are YOU?
Coffee ☕ or Tea 🍵? Comment below!”
Pro tip: Use emojis to make it visually pop and match the tone of your brand.
2. “Fill in the Blank” Questions
Perfect for: Captions, tweets, comments prompts
People love completing sentences—it’s like a mini game for their brain.
Example Prompts:
- The one thing I can’t start my day without is ________.
- My 2025 goal is to finally ________.
- The best advice I ever got was ________.
Plug-and-Play Caption:
“Let’s hear it!
The best advice I ever got was __________.
Can’t wait to read yours “
✅ 3. “What’s Your Opinion?” Questions
Perfect for: Posts that spark debates or thoughtful replies
We all want to be heard, especially when it comes to our hot takes.
Example Prompts:
- Do you think AI is helping or hurting creativity?
- Should workweeks be 4 days instead of 5?
- Is hustle culture dead?
Plug-and-Play Caption:
“Time to stir the pot (respectfully)…
Do you think hustle culture is dead or still alive?
Drop your honest take “
Bonus Tip: These are great for starting deeper convos in DMs.
✅ 4. “Guess the Answer” Questions
Perfect for: Stories, quizzes, gamified content
Everyone loves a quick challenge or trivia-style post.
Example Prompts:
- Can you guess how many hours the average person scrolls on Instagram daily?
- What year was [your product] launched?
- True or false: More people fear public speaking than death.
Plug-and-Play Caption:
” Pop quiz time!
True or False: More people fear public speaking than death.
Drop your guess, I’ll reveal the answer tomorrow!”
Pro tip: Create anticipation by teasing the answer later.
5. “Personal Story Share” Questions
Perfect for: Building community and relatability
Asking your audience to share a piece of their journey helps you tap into emotions, and emotions fuel engagement.
Example Prompts:
- Tell me about the moment you knew you had to change careers.
- What was your first job, and what did you learn from it?
- What’s one challenge you overcame that made you stronger?
Plug-and-Play Caption:
“Let’s go deep for a second…
What’s a challenge you overcame that shaped who you are today?
I’ll share mine in the comments, and I’d love to hear yours.”
6. “Would You Rather” Questions
Perfect for: Light-hearted, fun, relatable content
They’re similar to “This or That” but with a twist—more imaginative and entertaining. Would you rather questions are useful for encouraging discussion and debate in the comment section. You can ask these questions of any topic or brand (Source: Indeed Career Guide).
Example Prompts:
- Would you rather travel to the past or the future?
- Would you rather never have to do laundry or dishes again?
- Would you rather go viral once or have a loyal following of 10k?
Plug-and-Play Caption:
“Let’s play a little game!
Would you rather…
Go viral once
or
Build a loyal audience of 10k?
Comment your choice “
✅ 7. “Ask Me Anything” Style Questions
Perfect for: Building trust and breaking the wall
These open up the floor and make your brand more human.
Example Prompts:
- What’s one thing you’ve always wanted to ask me?
- Curious about how I started my business?
- Want the behind-the-scenes of how I [insert achievement]?
Plug-and-Play Caption:
“It’s time for an AMA!
What’s one thing you’ve always wanted to ask me about [your niche/business/personal story]?
Drop it in the comments I’m answering all of them!”
Bonus: Quick Caption Formulas
Here are a few copy-paste styles you can use with any question:
- “Let’s settle this ____ or ____? Tell me below ”
- “Real talk: Have you ever ____? I wanna hear your story.”
- “No wrong answers: ____? Comment and convince me!”
- “Let’s have fun with this—would you rather ____ or ____?”
FAQs – Because You’ve Got Questions Too!
Q: How often should I ask questions in my content?
A: Ideally, once or twice a week to keep things fresh and predictable for your audience. Don’t overdo it, though—it should feel organic, not forced.
Q: What’s the best platform for asking engagement questions?
A: Instagram (Stories + Captions), Facebook Groups, LinkedIn, and even email newsletters are gold mines. Tailor your tone depending on where you’re showing up.
Q: Should I reply to every comment?
A: 100% yes. Engagement begets more engagement. The algorithm notices when conversations are happening, and you build stronger relationships too.
Final Thoughts: Get Ready to Hear Your Audience Roar
Now that you’ve got 7 engagement-boosting questions ready to roll, it’s time to implement them. Try one today, tweak the wording to suit your vibe, and see how your audience responds. Trust me, when you ask the right questions, magic happens.
And hey, don’t be afraid to reuse and remix these! Consistency + creativity = community.
Sources:
Indeed Editorial Team.”30 social media engagement questions to boost your strategy | Indeed.com UK.” Indeed Career Guide, 27th March 2025, https://uk.indeed.com/career-advice/career-development/social-media-engagement-questions
Chafe, Alexandria.”The 82 best social media engagement questions and advice from top social media marketers to help you boost metrics.” HeyOrca, 4th September 2024, https://www.heyorca.com/blog/142-engaging-social-media-question-ideas-with-tips-examples
#SocialMediaGrowth #IncreaseCommentsAndShares #AskQuestions #AskYourAudienceToday