In the digital age, social media has become crucial for businesses of all sizes. It serves as a dynamic marketplace, a platform for brand awareness, a feedback mechanism, and much more. With the rise of numerous platforms, each with its unique characteristics and audience, managing social media for business purposes has grown in complexity and … Read more
Are you perpetually thinking about your customers, specifically, what they think about your business? Are there features or products that you want to add but are not present? What about opportunities to connect more? Social listening can provide insight into these questions and much more. The effects of social listening cascade through different parts of … Read more
Perhaps you might be curious about micro influencers and what they can do for your business. The following post will cover the following: The difference between micro influencers and macro influencers Where to find micro influencers for your company The benefits of micro influencers Before we address the above points, what is a micro influencer? … Read more
Influencer marketing is no longer a fad, it is part of the social media marketing business model. A quick search online for “Influencer marketing costs” will return many results. However, there is less information about what the ROI (return on investment) is for hiring or partnering an influencer. In the following article, I will provide … Read more
Creating content is a never-ending task for digital marketers, social media managers, and the like. After a while ideas start to dwindle even if you are creative. So, what are other tools or methods enable you to improve your content creation? ChaptGPT is a fantastic tool to augment your inventive mind. Instead of solely relying … Read more
Advantages of Social Media Marketing-[2023] Marketing has been around for a while and continues to evolve every decade, quarter century, and now it seems monthly. Word of mouth, radio, television, email, are still common ways to market but social media surpassed them in the early 2000’s. Social media has become ingrained in our day-to-day lives … Read more
Since 2016, the influencer marketing market has transformed significantly.That year, total monies grossed from activities totaled 1.7 billion dollars. The rise of influencer marketing is attributed to several reasons. The main reason is user generated content from Instagram, LinkedIn, SoundCloud, and Twitter fueled the growth as they transformed customer targeting, acquisition, and retention process(source: American … Read more
Before we cover why influencer marketing can boost business, we’ll go over what it is. Perhaps you have heard about influencer marketing on TV, social media platforms, or among your group of friends. It has had meteoric rise due to celebrities and the like. According to influencer marketing hub: “Influencer Marketing is a hybrid of … Read more
Social media analytic: the process of collecting unstructured data from various social media platforms and turning it into valuable insights that help businesses make crucial decisions. Social media analytic encompasses the use of data technologies, for example, data analysis, data mining, information interpretation. To ensure high performance on social media campaigns, utilize analytic; the data … Read more
What is considered success on social media? Well, some consider posting more often than other competitors’ success. Agencies, independent business owners might be swayed by narrative. However, it is important to remember that data is king. Once you review data carefully, certain patterns will start to emerge. Data will dictate whether it is good to … Read more