Influencer marketing is no longer a fad, it is part of the social media marketing business model. A quick search online for “Influencer marketing costs” will return many results. However, there is less information about what the ROI (return on investment) is for hiring or partnering an influencer. In the following article, I will provide … Read more
Creating content is a never-ending task for digital marketers, social media managers, and the like. After a while ideas start to dwindle even if you are creative. So, what are other tools or methods enable you to improve your content creation? ChaptGPT is a fantastic tool to augment your inventive mind. Instead of solely relying … Read more
Advantages of Social Media Marketing-[2023] Marketing has been around for a while and continues to evolve every decade, quarter century, and now it seems monthly. Word of mouth, radio, television, email, are still common ways to market but social media surpassed them in the early 2000’s. Social media has become ingrained in our day-to-day lives … Read more
Since 2016, the influencer marketing market has transformed significantly.That year, total monies grossed from activities totaled 1.7 billion dollars. The rise of influencer marketing is attributed to several reasons. The main reason is user generated content from Instagram, LinkedIn, SoundCloud, and Twitter fueled the growth as they transformed customer targeting, acquisition, and retention process(source: American … Read more
Before we cover why influencer marketing can boost business, we’ll go over what it is. Perhaps you have heard about influencer marketing on TV, social media platforms, or among your group of friends. It has had meteoric rise due to celebrities and the like. According to influencer marketing hub: “Influencer Marketing is a hybrid of … Read more
Social media analytic: the process of collecting unstructured data from various social media platforms and turning it into valuable insights that help businesses make crucial decisions. Social media analytic encompasses the use of data technologies, for example, data analysis, data mining, information interpretation. To ensure high performance on social media campaigns, utilize analytic; the data … Read more
What is considered success on social media? Well, some consider posting more often than other competitors’ success. Agencies, independent business owners might be swayed by narrative. However, it is important to remember that data is king. Once you review data carefully, certain patterns will start to emerge. Data will dictate whether it is good to … Read more
Whether your business has a lot of assets or not, it is wise to consider adding a Community Manager. S/he would enable your community to thrive with the proper guidance. So, what is a Community Manager? They are responsible to managing any community management related tasks. Every business has a slightly different community setup. Some … Read more
Building a Community Management Strategy: How To In my previous post, I discussed several types of Community Management. However, this article I will focus on one strategy. External engagement strategy- It has not been defined, but that is what I am going to do. 1. Choose a social media channel. Before you or your team … Read more
The reality is that the digital world is where more people are spending time nowadays. Even though that is case, customers still feel disconnected. How ironic, right? Perhaps the concept of community management as it relates to a business is fairly new. However, it is burgeoning as businesses realize how important it is to their … Read more