So, you have small, medium, or large business and wonder whether money spent on social media advertising is worth it. Billions of people access social media platforms each day. With that comes increased exposure as an advantage for advertising on social media.
The product of increased exposure is an increase in leads, plus, fan loyalty will also grow by advertising on social media. Ultimately, your bottom line or sales will see a boost as well.
According to Buffer, 2019, 73% of marketers believe social media marketing has been “somewhat effective” or very effective for their business. Without a doubt, social media marketing continues to be part of all businesses marketing strategies. Traditional marketing methods are still relevant, but the world is more digital.
Since social media is accessed by millions or billions of people a day, your brand is more visible – no question. As a result, your ads are more visible as well. The largest social media platforms- Facebook, Instagram, Twitter- are excellent platforms to reach your audience.
Even though that might case, people generally get annoyed by ads no matter where they show up. So, digital marketing personnel must be creative, progressive, and forward-looking. Typically, you will see pop ups, videos, or still ads with products you clicked on previously.
Interactive ads give customers an ability to engage with the brand, eliciting conversations. Brands will likely see an uptick in content sharing regarding the product or services mentioned in the ad which is fantastic. This keeps the brand at the top of the customer’s mind. So, when they are making a purchase, or good referral you are top.
Social media allows customers to spend more time with content that is relevant to them. Case in point, perhaps you clicked on certain sneakers on one of your favorite social media platforms. The next day, you see an interactive ad or pop up for those sneakers. Maybe you simply ignore the ad, make purchase online, or go to brick-and-mortar store to buy sneakers.
This was the effect of targeted or personalized marketing on social media. This why social media is an effective marketing tool for advertising. The ability to target your audience seamlessly, resulting in leads, conversions, and increased sales.
So, you might wonder where is evidence to support this?
Like I mentioned, social media is effective at influencing consumers purchasing decisions (targeted sneaker ad). On Average, 28% of people who use the internet found new products after viewing social media ads. This method of marketing cannot be ignored or minimized by any means. Simply put, use social media as part of your marketing strategy.
Effectiveness of Social Media Marketing
If done correctly, social media marketing is the most effective marketing strategy currently. However, it takes a time, hard work, and know-how to leverage social media in your favor. For context, 4.55 billion people were using social media globally in 2022. Meanwhile, in the states 84% of people use social media – which significant.
Statistics that prove the effectiveness of social media
- In 2020, the average Facebook users clicked on at least 12 ads per month.
- 72% of B2B marketers who use paid marketing channels online use social media marketing medium.
- Facebook ads reach 1.95 billion of the platform’s total monthly users.
- LinkedIn ads reach 12% of the world’s population and 62% of Americans.
- Social media impressions increase by 20% every year.
Despite the anecdotal and statistical evidence of the effectiveness of social media, some people have their doubts. Or they have been unable to leverage social media marketing to their advantage.
Creating ads that are quirky, thought-provoking, and forward thinking will draw engagement. Also, take time to personalize your ads for the target audience- it will be worth it in the end.
Conclusion
Social media marketing is an effective way to promote any business- whether it is a startup or established business. Billions of people log onto social media platforms daily to do business or connect with friends. New and established social media platforms have perfected ways to target certain audiences. With the right strategy, persistence, and know-how your business can take off.
Sources
The effectiveness of Social Media Advertising. Sociallybuzz, https://www.sociallybuzz.com/the-effectiveness-of-social-media-advertising/
Hey, thanks for the info! I’ve dabbled in social media before, you know, Facebook and Twitter, and I’ve noticed that it actually boosts the traffic on my website. On the flip side, when I use Google Ads, it seems like the traffic is more inclined to make a purchase because they’re actively searching for something specific. So, I get better quality traffic through Google Ads. But hey, no matter what, if you can afford it, it’s worth experimenting with different strategies that work well for your site.
I found this article informative in that statistic were used to support the importance of advertising using Social Media. So many people say how important it is without offering the statistical proof. Although people are more skeptical of adds today because of all the scams, advertising on trusted social media sites can product at list a query about a product. I have not become an expert in using social media, but I agree with the article. It is foundational to growing an online business.
Anastazja – Glad you found the article informative. Just providing anecdotal evidence that social media advertising works is not enough. Small/medium/large businesses that set aside money for marketing want statistical evidence that social media marketing is worth it.
As for ads, they’re part and parcel of marketing; however, when one pops-up on Meta, Instagram, or Twitter some people hesitate to click one for various reasons. Scams are ever present, but a lot of legitimate businesses advertise on the platforms.