Trends in Online Community Management: Navigating the Evolving Digital Landscape

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Trends in Online Community Management: Navigating the Evolving Digital Landscape As the world becomes increasingly interconnected through the digital realm, online communities have burgeoned into vital hubs for sharing ideas, building relationships, and fostering collaborations. In the ever-changing panorama of digital evolution, community management too has witnessed significant shifts. Let’s dive into the latest trends … Read more

Social Media Crisis Management: Key Examples and Lessons

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In the digital age, a small spark can quickly turn into a raging firestorm on social media. This has made crisis management an essential tool for brands, individuals, and organizations alike. Let’s delve into some notable examples of social media crises and the key takeaways from each situation. 1. United Airlines Passenger Removal (2017) The … Read more

Why Your Business Needs a Social Media Manager: Making the Case for Digital Expertise

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In the age of the Internet, having a presence on social media isn’t just an option—it’s a necessity. While many businesses realize this, not all understand the importance of hiring a dedicated social media manager to handle their online presence. If you’re still on the fence, here are some compelling reasons why a social media … Read more

Social Media Business Management: Strategies for Success

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In the digital age, social media has become crucial for businesses of all sizes. It serves as a dynamic marketplace, a platform for brand awareness, a feedback mechanism, and much more. With the rise of numerous platforms, each with its unique characteristics and audience, managing social media for business purposes has grown in complexity and … Read more

Tips for Amazing Content Creation

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Regardless of the type of website, content creation is vital to driving traffic, interest, and buzz to it. And creating high quality content over a period can be challenging. Sometimes it is due to mental exhaustion, lack of creativity/imagination, or lack of inspiration. Every day a multitude of content is being created. Differentiating yourself from … Read more

Social Listening Trends 2023

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Are you perpetually thinking about your customers, specifically, what they think about your business? Are there features or products that you want to add but are not present? What about opportunities to connect more? Social listening can provide insight into these questions and much more. The effects of social listening cascade through different parts of … Read more

Micro Versus Macro Influencer Marketing – Which One Is Best in 2023?

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Perhaps you might be curious about micro influencers and what they can do for your business. The following post will cover the following: The difference between micro influencers and macro influencers Where to find micro influencers for your company The benefits of micro influencers Before we address the above points, what is a micro influencer? … Read more

Influencer Marketing: What is the return on ROI?

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Influencer marketing is no longer a fad, it is part of the social media marketing business model. A quick search online for “Influencer marketing costs” will return many results. However, there is less information about what the ROI (return on investment) is for hiring or partnering an influencer. In the following article, I will provide … Read more

Tips + Tricks: Savvy ways to boost conversion rates in 2023 & beyond!

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Every business is perpetually searching for ways to increase their conversion rates. Though, there are obstacles such as competition, changing markets, and much more. Every challenge presents an opportunity. Below are several savvy ways to boost conversion rates. 1. Ensure your website has a goal. Before you start building a website, you should have a … Read more