Since 2016, the influencer marketing market has transformed significantly.That year, total monies grossed from activities totaled 1.7 billion dollars. The rise of influencer marketing is attributed to several reasons. The main reason is user generated content from Instagram, LinkedIn, SoundCloud, and Twitter fueled the growth as they transformed customer targeting, acquisition, and retention process(source: American … Read more
In my previous article, I covered what influencer marketing is, and how it can boost/benefit your business. You might be wondering, what are the top influencer marketing companies? Well, good question. The following paragraphs will provide details. SEM Nexus Influencer Marketing Apple Search Ads App Store Optimization Influencer Marketing Campaign Results Estimations Additional revenue streams … Read more
Before we cover why influencer marketing can boost business, we’ll go over what it is. Perhaps you have heard about influencer marketing on TV, social media platforms, or among your group of friends. It has had meteoric rise due to celebrities and the like. According to influencer marketing hub: “Influencer Marketing is a hybrid of … Read more
In the digital world, people and businesses(social media team) spend more time online. Consequentially, content posted a month a go or a year might be relevant, off-putting or controversial. However, you cannot simply remove negative comments posted on your site made by customers. Rather, businesses need to have a team set-up to address customer concerns … Read more
What is Online Reputation Management(ORM)? It is simply a way to improve the way customers view your brand. A byproduct of good online reputation management is building trust with customers. And, as a result, your company/brand will likely see more sales. Don’t get ORM and public relations mixed, they are not the same. Public relations … Read more
Social media analytic: the process of collecting unstructured data from various social media platforms and turning it into valuable insights that help businesses make crucial decisions. Social media analytic encompasses the use of data technologies, for example, data analysis, data mining, information interpretation. To ensure high performance on social media campaigns, utilize analytic; the data … Read more
What is considered success on social media? Well, some consider posting more often than other competitors’ success. Agencies, independent business owners might be swayed by narrative. However, it is important to remember that data is king. Once you review data carefully, certain patterns will start to emerge. Data will dictate whether it is good to … Read more
Even though we are more connected than ever before, people still feel disconnected from each other on social media platforms. This is a little ironic. But it comes as no surprise to some of us because having 500 friends does not necessarily mean you’re in constant contact with them. Community is lacking on these platforms. … Read more
Whether your business has a lot of assets or not, it is wise to consider adding a Community Manager. S/he would enable your community to thrive with the proper guidance. So, what is a Community Manager? They are responsible to managing any community management related tasks. Every business has a slightly different community setup. Some … Read more
Building a Community Management Strategy: How To In my previous post, I discussed several types of Community Management. However, this article I will focus on one strategy. External engagement strategy- It has not been defined, but that is what I am going to do. 1. Choose a social media channel. Before you or your team … Read more