Regardless of the type of website, content creation is vital to driving traffic, interest, and buzz to it. And creating high quality content over a period can be challenging. Sometimes it is due to mental exhaustion, lack of creativity/imagination, or lack of inspiration. Every day a multitude of content is being created. Differentiating yourself from … Read more
Are you perpetually thinking about your customers, specifically, what they think about your business? Are there features or products that you want to add but are not present? What about opportunities to connect more? Social listening can provide insight into these questions and much more. The effects of social listening cascade through different parts of … Read more
Perhaps you might be curious about micro influencers and what they can do for your business. The following post will cover the following: The difference between micro influencers and macro influencers Where to find micro influencers for your company The benefits of micro influencers Before we address the above points, what is a micro influencer? … Read more
Influencer marketing is no longer a fad, it is part of the social media marketing business model. A quick search online for “Influencer marketing costs” will return many results. However, there is less information about what the ROI (return on investment) is for hiring or partnering an influencer. In the following article, I will provide … Read more
Creating content is a never-ending task for digital marketers, social media managers, and the like. After a while ideas start to dwindle even if you are creative. So, what are other tools or methods enable you to improve your content creation? ChaptGPT is a fantastic tool to augment your inventive mind. Instead of solely relying … Read more
Every business is perpetually searching for ways to increase their conversion rates. Though, there are obstacles such as competition, changing markets, and much more. Every challenge presents an opportunity. Below are several savvy ways to boost conversion rates. 1. Ensure your website has a goal. Before you start building a website, you should have a … Read more
Quashed! Social Media Advertising Myths [’23] There are a lot of myths related to social media on the internet. Well, I am going to quash some myths and elevate the facts. Because 1000s of blogs, articles, and the like are being published each day, this is necessary. 1. You should join every single social media … Read more
So, you have small, medium, or large business and wonder whether money spent on social media advertising is worth it. Billions of people access social media platforms each day. With that comes increased exposure as an advantage for advertising on social media. The product of increased exposure is an increase in leads, plus, fan loyalty … Read more
Advantages of Social Media Marketing-[2023] Marketing has been around for a while and continues to evolve every decade, quarter century, and now it seems monthly. Word of mouth, radio, television, email, are still common ways to market but social media surpassed them in the early 2000’s. Social media has become ingrained in our day-to-day lives … Read more
Since 2016, the influencer marketing market has transformed significantly.That year, total monies grossed from activities totaled 1.7 billion dollars. The rise of influencer marketing is attributed to several reasons. The main reason is user generated content from Instagram, LinkedIn, SoundCloud, and Twitter fueled the growth as they transformed customer targeting, acquisition, and retention process(source: American … Read more