Price Comparison of Social Media Apps

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Alt text: "Graphic illustration of a red and white megaphone on the left with the text 'Social Media Marketing' above, against a bright yellow background. An array of social media icon bubbles, representing various platforms such as a heart, camera, email, and search icon, are emerging from the megaphone, indicating the spread of marketing messages across different social networks."There are variety of reasons why businesses choose one social media management app over another. Some prioritize ease of use, features, integration with other platforms, or money. All businesses have a budget and are cost conscious. However, small and medium size businesses have to be more mindful of where money is spent. With that said, I will go over several social media management apps and prices for each plan. This will enable you to choose the one suits your needs.

Tailwind

Promotional image featuring a smartphone displaying an Instagram profile with various posts. Beside the phone is the text 'AUTO POST TO Instagram with TAILWIND' in stylized fonts, with 'Instagram' in its trademark cursive font and 'TAILWIND' in bold. The background is a soft yellow gradient

Billed as a tool that works as marketing team, Tailwind will propel your business to new heights. And it is budget friendly, suitable for all businesses, plus has plenty of features.

Plan Type forever free

$0 per/month
• 1 Pinterest Account
• 1 Instagram Account
• 1 Facebook Page
• 20 Posts/mo across Instagram, Pinterest & Facebook
• 20 Post Design/mo
Plan Type

Pro
$19.99 per/month
• 1 Pinterest Account
• 1 Instagram Account
• 1 Facebook Page
• 100 Post/mo across Instagram, Pinterest & Facebook
• 200 Post Design/mo
• 50 Ghostwriter Credits/mo
• 5 Tailwind Communities
Plan Type

Advanced
$39.99 per/month
• 2 Pinterest Account
• 2 Instagram Accounts
• 2 Facebook Pages
• $1,000 Posts/mo across Instagram, Pinterest & Facebook
• Unlimited Post Designs
Plan Type

Max
$79.99 per /month
• 3 Pinterest Accounts
• 3 Instagram Accounts
• 3 Facebook Pages
• Unlimited Posts/mo across Instagram, Pinterest & Facebook.
• 500 Ghostwriter Credits/mo
• Unlimited Tailwind Communities
• See more features on the site.

Later

Hand holding a smartphone with the 'Later' app open, showing a user interface with a 'Ready to Post' notification and a preview of a social media post. Above the image is the logo of 'Later' in colorful mosaic design with the text 'Formerly Latergramme' indicating a rebranding. The background is white with scattered mosaic elements."

Looking for a top-notch social media management app? Look no further than Later! Pricewise, this app is affordable for individuals, small business, and medium-size businesses. Plus, it has robust features to help any business stay ahead of its competition.

Plan Type

Starter

Comes with a 14-day free day trial

$18 per/month

1 Social Set
1 User
Plan Type

Growth

Comes with a 14-day free day trial

$40 per/month

3 Social Sets
3 Users
Plan Type

Advanced

Comes with a 14-day free day trial

$80 per /month

6 Social Sets
6 Users

Post planner

A vibrant green banner with text that reads 'POST PLANNER UPDATE: OUR APP JUST GOT EASIER TO USE!' with an emphasis on 'EASIER TO USE' in bold. In the lower right corner, there's the logo of Post Planner. The background has a subtle pattern with a map pin symbol blending into the design, symbolizing location or navigation within the app.

Trusted by small businesses since 2011, Post Planner is a user-friendly, engagement focused, and all in one social media management app which gives any business opportunities to grow.

Plan Type

Single

$5 per/month

1 Social Account
1 User
Post in Schedule 50
Plan Type

Starter

Comes with a 14-day free day trial

$11 per/month

3 Social Accounts
1 Users
Posts in Schedule 150
Plan Type

Growth

Comes with a 14-day free day trial

$39 per /month

10 Social Accounts
2 Users
Posts in schedule 5000
Plan Type

Business

Comes with a 14-day free day trial

$69 per /month

25 Social Accounts
5 Users
Post in Schedule
Plan Type

Enterprise

$279 per /month

100 Social Accounts
15 Users
Post in Schedule 20,000

Social Pilot

A collection of colorful 3D cubes with popular social media platform logos on them, including Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Snapchat. Above is text 'How to use Social Pilot to Boost your Social Media Marketing' against a light blue background, suggesting an informative content or guide on leveraging Social Pilot for improving social media marketing strategies.

Social Pilot has a bevy of features, a responsive and accessible support team, and reasonably price plans. All plans come with 14-day free trail. There are a lot of well-known brands to utilize this app to engage with customers and much more.

Free 30- day free trail. No credit card required.

Standard
$249
Each additional user + $199/mo

What comes with standard plan?

It includes the following:

 All in one social inbox
 5 social profiles
 Publish, schedule, draft and queue posts.
 Social content calendar
 Review management
 Profiles, keywords and location monitoring
 Group, profile & post level reporting,
 Paid promotion tools to boost Facebook posts Free 30- day free trail. No credit card required.
Request a demo.

Professional
$399 per month
Each additional user +299/mo

What comes with the professional plan?

 Unlimited social profiles
 Competitive reports on Facebook, Instagram, and Twitter
 Incoming and outgoing message content tagging
 Custom workflows for multiple approvers and steps.
 Scheduling for optimal send times
 Response rate & time analysis reports
 Trend analysis for Twitter keywords and hashtags.
 Paid social reporting for Facebook, Instagram, Twitter, and LinkedIn.
Free 30- day free trail. No credit card required.
Request a demo.

Advanced
$499 per month
Each additional user +349/mo

What comes with this plan?

 Message Spike Alerts for increased message activity
 Digital asset and content library
 Chatbots with automation tools
 Inbox rule builder for automated actions
 Automated Link Tracking
 Twitter surveys to define CSAT or NPS
 External approvals
 No credit card required.
Request a demo.

Enterprise- contact Sprout Social. Ability to custom build a plan that meets your business needs.

 Onboarding to get teams running, plus tailored implementation.
 Premier consulting services
 Prioritized customer support

Add-ons, include:
 Social listening to uncover new trends, competitive intel, and brand influencers
 Premium analytics to measure metrics across all social channels
 Solutions to amplify the brands organic reach

eClincher

Screenshot of the eClincher website homepage featuring a dark blue background with a pattern of social media icons. The heading 'Manage & Automate Social Media' is prominently displayed, followed by key features like 'Connect Your Social Networks', 'Automate Publishing', 'Create Awareness', and 'Generate Leads'. Social network icons for Facebook, Twitter, LinkedIn, Instagram, YouTube, Google My Business, and Pinterest are shown, indicating the platforms that can be managed through eClincher.

What differentiates this app from its competitors? Well, it has won a lot of awards voted on my customers such as Trusted Vendor 2021 and many more (source: eClincher). In other words, you can count on this app to help you grow your business and ultimately provide a return of investment.

Plan Type

Creator

Comes with a 14-day free day trial.

$29/mo

1 user, 6 Social Accounts

Unlimited scheduling
Planning and content ideas
Monitoring and replying
Reporting
Navigate to the site to see all features.
Plan Type

Basic

Free day trial

$65/ per month

$702 with annual plan (10% off)

1 User
10 Profiles
24/7 Live Support
Mobile Apps & Extensions
Plan Type

Agency

Free day trial

$425 per /month

$4590 with annual plan (10%)

6 Users
40 Profiles
24/7 Live Support
Mobile Apps & Extensions
Plant Type

Enterprise & Franchises

Customized users & profiles
All agency feature
Unlimited publishing automation
Unlimited analytics reporting
High yield volume inbox quota

Sensible

Creating content is one of the most time-consuming and important tasks for businesses. Save time, become more efficient, with this cutting edge app.

Plan Type

Creator

Comes with a 14-day free day trial.

$29/mo

1 user, 6 Social Accounts

Unlimited scheduling
Planning and content ideas
Monitoring and replying
Reporting
Navigate to the site to see all features.
Plan Type

Traction

Comes with a 14-day free day trail

$89/mo

4 users, 24

Creator plan features
Team collaboration
Assignment & approval
User management
Plan Type

Scale

Comes with a 14-day free day trial

$199 per /month

7 users,49 social profiles

Traction plan features
Automated client reports
Content hashtag library
Account management
Plant Type

Custom

Contact Sensible to build a custom plan to suits your business needs.

Sprout Social

Graphic banner with a split background of red on the left and teal on the right. On the left, there is a white icon resembling a sprouting plant that connects to two nodes, symbolizing network connections. The right side features the words 'SPROUT SOCIAL REVIEW' in white uppercase letters, indicating an evaluative content piece on the Sprout Social platform.

This is comprehensive business solution geared towards medium to large businesses.

It has a lot of features, integrates with a multitude of social media platforms, and is considered one the of the best SMM apps.

Free 30- day free trail. No credit card required.

Standard
$249
Each additional user + $199/mo

What comes with standard plan?

It includes the following:

 All in one social inbox
 5 social profiles
 Publish, schedule, draft and queue posts.
 Social content calendar
 Review management
 Profiles, keywords and location monitoring
 Group, profile & post level reporting,
 Paid promotion tools to boost Facebook posts Free 30- day free trail. No credit card required.
Request a demo.

Professional
$399 per month
Each additional user +299/mo

What comes with the professional plan?

 Unlimited social profiles
 Competitive reports on Facebook, Instagram, and Twitter
 Incoming and outgoing message content tagging
 Custom workflows for multiple approvers and steps.
 Scheduling for optimal send times
 Response rate & time analysis reports
 Trend analysis for Twitter keywords and hashtags.
 Paid social reporting for Facebook, Instagram, Twitter, and LinkedIn.
Free 30- day free trail. No credit card required.
Request a demo.

Advanced
$499 per month
Each additional user +349/mo

What comes with this plan?

 Message Spike Alerts for increased message activity
 Digital asset and content library
 Chatbots with automation tools
 Inbox rule builder for automated actions
 Automated Link Tracking
 Twitter surveys to define CSAT or NPS
 External approvals
 No credit card required.
Request a demo.

Enterprise- contact Sprout Social. Ability to custom build a plan that meets your business needs.

 Onboarding to get teams running, plus tailored implementation.
 Premier consulting services
 Prioritized customer support

Add-ons, include:
 Social listening to uncover new trends, competitive intel, and brand influencers
 Premium analytics to measure metrics across all social channels
 Solutions to amplify the brands organic reach

Buffer

Promotional image featuring the Buffer app on a smartphone and a desktop interface, displaying the social media scheduling dashboard. Both screens show a queue of posts ready to be published, with the Buffer logo on the top left. The background is a deep navy blue, with the devices centrally aligned and facing forward, highlighting the cross-platform functionality of Buffer for managing social media content.

Touted as an app for busy people, Buffer helps small, medium, and large businesses manage social media. It offers monthly plans as well yearly depending on your budget. This app integrates with all the top social media platforms, such Facebook, Twitter, last but not least Instagram. Pricewise, plans are reasonably priced but increase incrementally to suit the needs of teams, agencies, or large enterprises.

Plan Type
Professional

14-day free trail

$30 per/month

• 10 Social Media Accounts
• 1 User Plan Type
Small Team

14-day free trail

$50 per/month

• 20 Social Media Accounts
• 3 Users Plan Type
Agency

14-day free trail

$100 per/month

• 30 Social Media Accounts
• 6 Users
• Unlimited Clients Plan Type
Agency+

14-day free trail

$200 per /month

• 50 Social Media Accounts
• Unlimited Users
• Unlimited Clients
• White Label

Agropulse

The logo of 'Agorapulse' displayed in a bold, lowercase font, with 'agora' in a larger orange font and 'pulse' in a smaller white font, all against a dark background. The design conveys a modern and sleek look for the social media management platform.

Trusted by a multiple of social media managers, use Agropulse to catapult your business ahead of competitors. A social media management app for all business small and large.

Comes with a 14-day free day trial

Plan Type
Forever free

$0 per/month

• 1 Pinterest Account
• 1 Instagram Account
• 1 Facebook Page
• 20 Posts/mo across Instagram, Pinterest & Facebook
• 20 Post Design/mo Plan Type
Pro

$19.99 per/month

• 1 Pinterest Account
• 1 Instagram Account
• 1 Facebook Page
• 100 Post/mo across Instagram, Pinterest & Facebook
• 200 Post Design/mo
• 50 Ghostwriter Credits/mo
• 5 Tailwind Communities
• See more features on the site.
Plan Type
Advanced

$39.99 per/month

• 2 Pinterest Account
• 2 Instagram Accounts
• 2 Facebook Pages
• $1,000 Posts/mo across Instagram, Pinterest & Facebook
• Unlimited Post Designs
• See more features on the site.
• Plan Type
Max

$79.99 per /month

• 3 Pinterest Accounts
• 3 Instagram Accounts
• 3 Facebook Pages
• Unlimited Posts/mo across Instagram, Pinterest & Facebook.
• 500 Ghostwriter Credits/mo
• Unlimited Tailwind Communities
• See more features on the site.

There are a lot of considerations to make when choosing a new social media management app. Chief among them is price. As noted above, several apps are suitable for small, medium, and large businesses. See whether the app has a free trail, if so, use it to get acquainted with the app. Then review the features, read reviews, and last but least integrations with social media apps.

References

Plans & Pricing, “Tailwind, www.tailwindapp.com/pricing-overview?ver=57

“Find your perfect plan.”, Later, https://later.com/pricing/

“Plans to fit your brand’s needs.”, POST PLANNER, https://www.postplanner.com/plans-signup?cta=nav

“Start your free 14-days trial now!.”, Social Pilot, https://www.socialpilot.co/plans

“Try Sprout Social for free with a 30-day trial.”, Sprout Social, https://sproutsocial.com/pricing/

“Compare our prices side by side.”, Buffer, https://buffer.com/pricing

“Pricing and plans.”, agorapulse, https://www.agorapulse.com/pricing/

2 thoughts on “Price Comparison of Social Media Apps”

  1. Godwin,

    Thanks for the rundown and price comparisons of social media apps. I realize there’s a lot of money to make with social media apps. However, are there free options besides the basic Tailwind and Agorapuls apps? I understand they need to make a living too, but making a website on a budget is pretty important as well, in my opinion.

    I haven’t used any of these, but what would you recommend for folks who are just starting out? Which is the easiest to use or has the best features? I like the pricing comparisons, and I believe seeing a side-by-side chart might help with decision-making too.

    I’m grateful I came across your site. Tailwind piqued my interest, so I will give that a shot. Thank you!

    Reply

    • Hi Robert, 

      No doubt there’s more money to be made via social media apps. Every business whether online or offline can benefit from a social media presence. The opportunity to reach countless customers is greater. 

      Sure, there are several other free social media managements I would recommend. Circleboom  has a free basic version of their app, and Crowdfire is another alternative. Oh, SocialOomph has a 30-day free trial. 

      For those just starting out, I would recommend using Buffer. First of all, the app has a 14-day free trail. Then if you like it, upgrading to the next tier plan is $30 which is not too expensive. Beside the reasonable prices, it integrates with social media platforms such as Facebook, Instagram, and Twitter. 

      I had some challenges adding tables, ended up removing them. 

      Appreciate the feedback. 

      G 

      Reply

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