Are you perpetually thinking about your customers, specifically, what they think about your business? Are there features or products that you want to add but are not present? What about opportunities to connect more? Social listening can provide insight into these questions and much more.
The effects of social listening cascade through different parts of a business. Understanding what people are saying about your business will enable you to shift strategies, respond quickly, or mitigate the effects of negative PR. Ultimately, each business needs to stay hyper-focused on customer service.
Geo-based social listening
Personalizing content is vital currently; Otherwise, customers will simply ignore your messages. As a result, your conversion rate will suffer, which can be avoidable. So, what tools or strategies can you used to improve personalization. The answer is Geo based social listening.
It is a method of distributing more individualized offers and brand content (Konnect Insights). Primarily, this is achieved by using AI powered tools. The focus is creating content based on the customer’s location. Geo based social listening creates a boundary using RFID or GPS and generates a series of events when a mobile device enters the zone.
Influencer marketing
There are many forms of marketing, such as TV, radio, or email marketing. Influencer marketing has skyrocketed in popularity since 2019. Social media listening tools can be used to find influencers who can promote your products effectively. Typically, it is a win-win situation for the brand and influencer. They can promote your services/products, introduce your company to new customers, and generate leads and sales.
User generated content
Consumers rely on and trust user generated content in purchasing decisions. So much so, 80% of consumers are swayed by UGC regarding buying a product. Why is it so effective? There is a high degree of authenticity that is associated with the content as opposed to mere posts. Social listening can help you sift through a myriad of content to find high quality images. Afterward, reach out to those who created the images or video to get permission to reuse them. Use the content to improve campaigns.
Social Commerce
Facebook, Creator.co, Impact.com are some well-known social commerce websites. On these platforms, creators can gather to create, manage, and monitor their marketing initiatives. Plus, the platforms enable businesses to showcase their products and services. And they also connect to social media websites, like Pinterest where those products can be marketed. The social commerce trend is only growing by the day.
Al Powered Analytics
For businesses to make informed decisions, they must analyze, clean, transform, and convert data into meaningful insights (data analysts, social media marketers). This cannot be done solely by devoted employees; AI powered apps do the heavy lifting. Gigabytes of data are being generated on social listening platforms. Predictive analytic features in these platforms import, sift, and present data in aesthetically pleasing visuals.
Predictive analytics data and models can be used to help stakeholders make tough decisions. Suppose there is a discussion regarding spending on influencer marketing vs TV – which is best in the short or long term. There are numerous scenarios that need to be made where this data would be a no brainier.
Augmented reality
Frankly, the integration of augmented reality with social listening platforms is still in the early stages. However, this trend is worth watching because a lot of people are spending more time in the digital sphere/realm these days. With more experimentation.
Summary
Social listening is another way of figuring out what customers think about your brand. This form of marketing is vital because to improve as business, you need to have pulse on consumers. One of the hot trends is geo-based listening, where a boundary is created using RFID. It generates triggers a series of events on a mobile device once a person enters a zone.
Social listening tools can be used to find influencers who can promote your brand. The never-ending quest to promote, gain, and retain customers can be buoyed by influencers. Meanwhile, user generated content (UGC) attracts a lot of customers because it does originate from company itself.
Customers talk about or display the brand’s products in videos or elsewhere online. This is authentic, unforced, and relatable. Hey, customers might use Facebook or Creator.co to promote your products which is social commerce platform.
These platforms enable businesses to promote their products. Plus, they connect to other social media websites where extra exposure is readily available.
Continuing the social listening trend is AI Powered Analytics. They gather, sift, and present data to decisions makers. This helps them make informed decisions about buying and selling products, crowd traffic, and competitor analysis.
While analytics have been utilized by marketers for a long time, Augmented reality is new. The integration with social media platforms other networks in its fancy. Despite this, this trend is worth following going forward.
Sources
6 Social Listening Trends to Watch Out For in 2023: Stay Ahead of the Game. Konnect Insights. https://betawebsite.konnectinsights.com/blogs/social-listening-trends-2023/#:~:text=6 Top Social Listening Trends to Watch in,AI-powered analytics. … 6 6. Augmented reality.
Hutchinson, Andrew. “The State of Social Listening in 2022- Improving Your Listening Process. Social Media Today. 20 May 2022, https://www.socialmediatoday.com/news/the-state-of-social-listening-in-2022-improving-your-listening-process/624116/