If you’re putting out solid content but aren’t seeing those saves rack up, it’s time to tweak your approach. Getting more post saves isn’t just luck – it’s strategy. And the best part? It doesn’t require a complete overhaul of your content. Just one simple shortcut can make all the difference.
Let’s break it down.
Why Post Saves Matter
Before jumping into the hack, let’s talk about why post-saves are crucial.
- Boosts Visibility: Saves tell the algorithm, “Hey, this content is valuable.” The more saves, the more likely your post will be pushed to others. From here, the algorithm will position your post not only higher in the follower’s feed but also higher on the Instagram [for example] explore page (Source: LinkedIn).
- Longevity: While likes are fleeting, saves mean your content lives longer. Users can revisit it anytime.
- Conversion Potential: Posts that are saved often become leads. If someone saves your content, there’s a higher chance they’ll return when ready to purchase or engage.
So, how do you get those precious saves? Let’s get into the shortcut.
The Shortcut: Create Save-Worthy Content by Adding Quick, Actionable Tips
Here it is – the golden shortcut: Make your posts instantly useful by offering bite-sized, actionable tips that solve a specific problem.
People save content that they find valuable, helpful, or inspiring. By providing small, digestible pieces of advice, your audience will feel compelled to hit that save button to reference it later.
Here’s How to Do It:
- Identify Common Pain Points: What questions does your audience frequently ask? Address them directly.
- Use Lists and Bullet Points: Break down your tips into short, easy-to-digest formats. Example:
-
- 5 Quick Tips to Improve Your Instagram Bio
- 3 Editing Apps to Instantly Elevate Your Photos
- Keep It Short but Informative: Give enough detail to make it valuable but concise enough that it doesn’t overwhelm.
Example Post Idea:
“5 Canva Hacks to Instantly Upgrade Your Graphics”
- Step-by-step mini tutorials in carousel format
- Each slide offers one actionable tip
- End with a call to action: “Save this for your next design project!”
Key Takeaway: Posts like this offer immediate value and are likely to get saved for future use.
What Types of Posts Get Saved the Most?
Still not sure what works best for saves? Let’s dive into the top-performing post types:
- Infographics and Visuals:
- Cheat sheets, templates, and checklists perform incredibly well. They’re easy to reference, making them prime save-worthy content.
- Carousel Posts:
- Breaking down complex topics into slides keeps users swiping and engaged. The longer they stay, the more likely they are to save.
- Inspirational Quotes or Affirmations:
- People love saving motivational quotes they resonate with. Bonus if it’s visually appealing!
- How-To Guides:
- Mini-tutorials or step-by-step posts are irresistible for users looking to learn.
- Resource Lists:
- Lists like “Top 10 Tools for Content Creators” or “5 Free Resources to Boost Productivity” are shareable and save-worthy.
Call-to-Action (CTA): Directly Ask for the Save
Don’t underestimate the power of a simple “Save this for later!” at the end of your post. Sometimes all it takes is a nudge.
There are other clever but subtle ways to ask for saves. Consider asking: Do you have a friend or two who can benefit from learning more about XYZ, too? Save this post in order to share it later with your friends; use the save feature on this post (Source: Agropulse).
Pro Tip: Pair your CTA with an eye-catching emoji or graphic that signals “save this post.”
Caption Hack:
When crafting captions, integrate phrases like:
- “Bookmark this tip!”
- “Don’t forget to save for easy reference!”
- “Trust me, you’ll want this in your saved folder.”
This subtle shift in language can significantly increase save rates.
Bonus: Use a Consistent Theme
Your audience should know what to expect from you. Whether it’s design tips, recipes, or social media hacks, stick to a niche. The more consistent you are, the more likely your followers will save your content.
The Power of Repurposing
Take your top-performing posts and repurpose them into other formats.
- Turn infographics into carousels
- Break down blog posts into Instagram slides
- Create short videos with on-screen text offering quick tips
It’s not about reinventing the wheel – it’s about maximizing what you already have.
Wrapping It Up – Time to Implement!
The shortcut to increased post saves is simpler than you think. By offering quick, actionable tips and asking for the save directly, you’ll see an uptick in engagement. Don’t overcomplicate it – just make your content useful and easy to digest.
Ready to give it a shot? Your audience (and the algorithm) will thank you!
Sources
Lusher, John.” Do Instagram Saves Matter?.” LinkedIn, 26th October 2021, https://www.linkedin.com/pulse/do-instagram-saves-matter-john-lusher/
Morin-Van Dam, Dorien.” How to Increase Facebook Saves for Your Posts.” Agorapulse, 10th August 2017, https://www.agorapulse.com/blog/facebook-marketing-tips/increase-facebook-saves/
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#ContentHack
#BoostYourSave
#SecretEngagementWeapon
I really enjoyed this article. It’s packed with actionable insights for boosting post saves!
I completely agree that adding quick, actionable tips is a game-changer when it comes to making content more ‘save-worthy.’
I’ve personally found that carousels with step-by-step tutorials tend to perform best for my posts, especially when paired with a clear call-to-action like ‘Save this for later!’
However, I sometimes struggle to balance providing enough detail without overwhelming my audience.
Do you have any tips on how to keep posts informative but still concise enough to grab attention quickly?
Also, how often do you recommend repurposing old posts, and what’s the best way to track which posts are performing well enough to be reused?
Thanks for the great advice—can’t wait to try out some of these strategies
Hi Raymond –
I will have to add the carousels to my arsenal. Consider using lists to summarize information and keep it concise. Visuals like charts and graphs offer another way to relay information swiftly.
Consider repurposing content every 2-3 months. Some people use Hootsuite, Sproutsocial, or Sensible to track posts that are performing well.
I value the feedback you provided.
G